- Course Objectives
Personal Branding
Program Overview
Program Content
Instructors
In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image you want them to see. A positive brand is necessary for success.
Introduction
Module 1
- Defining Yourself (I)
- If You Donβt, They Will
- Brand Mantra
- Be Real
- SWOT Analysis
- Knowledge Check
Module 2
- Defining Yourself (II)
- Pillars
- Passions
- Define Your Strengths
- The Three Cs
- Knowledge Check
Module 3
- Controlling and Developing Your Image
- Clear and Defined
- Consistent Image
- It Takes a Commitment
- Live It Every Day
- Knowledge Check
Module 4
- Personal and Professional Influences
- Corporate and Personal Integration
- They Will Influence Each Other
- Be a Professional
- Build Rapport
- Knowledge Check
Module 5
- Sharpening Your Brand
- Blogging
- Authenticity Is Key
- Transparency
- Networking
- Knowledge Check
Module 6
- Appearance Matters
- First Impressions
- Rise Out of the Crowd
- True Reflection
- Dress for Success
- Knowledge Check
Module 7
- Social Media (I)
- Needs Constant Monitoring
- Security
- Have an Objective
- Promote
- Knowledge Check
Module 8
- Social Media (II)
- Itβs a Tool
- Content is King
- Have a Gimmick
- Donβt Ignore Any Mentions
- Knowledge Check
Module 9
- Brand Management During a Crisis
- Caught in a Bad Spot?
- Never Burn a Bridge
- Information
- Monitor and Respond
- Knowledge Check
Module 10
- Branding Personality Traits
- Identify Your Unique Values
- Be Bold
- Think Outside the Box
- Fail. Learn. Repeat.
- Knowledge Check
Assessment
- Post Test
Mena Center
Training Programs: 38
Students: 148
Email: training@mena.edu.sa
